For founders who have data and want to believe in it
Trust your numbers before you decide, without arguing every month over which figure is right.
You have data everywhere: your tools, your ads, your reports and now AI too. I help you figure out which of it you can trust and which you can't.
of people who use AI at work trust its output without checking whether it's accurate.
of business leaders only rarely or sometimes question the data they use every day.
more sales for small businesses that started using their own data.
Sources: KPMG (2025) · Sapio Research (2024) · IESE (2025)
Sound familiar?
Does every tool give you a different number?
Shopify, Analytics and Meta don't match, and you don't know which one to take to the meeting.
Can you defend every figure in front of an investor, or do you improvise?
Investors will ask where each data point comes from.
Did you pay for a data tool and still don't trust it?
You have plenty of dashboards, but decisions are still made on gut feeling.
Do you trust the analysis AI gave you?
It sounds right, but nobody has checked whether it's true.
How we fix your data chaos
I review with you the data you make decisions with, across marketing, sales, product or finance: what each piece means, where it comes from and whether it really answers what you need to know. No new tools: we work with what you already have.
The whole process takes 4 weeks.
Kickoff
Context, access and the decisions on the table.
Interviews
With you and 3 to 5 people on your team.
Cross-check
I open your actual sources, compare definitions and pinpoint where they don't add up.
Delivery
We go through the final document together and fine-tune it.
You get a reference document for your team: which figures to look at and how they're calculated, so everyone uses the same one. Plus a list of what your data can't answer today.
Book a video callWhat changes when you trust your data
- The whole team talks about the same number.
- You decide faster and with more confidence.
- You defend your figures to investors without improvising.
- You get more out of the tools you already pay for.
- You stop redoing the same report every month.
- You check what AI tells you before you decide.
Hi, I'm Sofía
I'm a data scientist, but before that I spent seven years in product, marketing and sales. I know both sides: the person who needs data to make a decision and the person who has to produce it.
I've seen too many important decisions made on a number nobody had checked. Hence the name, Before you measure: think about what you want to know and whether the data really answers it.
I won't build you the dashboard. I'll give you the diagnostic that lets you stand behind what comes out of it.
Let's talk about your data
Want to stop arguing over which figure is right? In 20 minutes, free of charge, we'll look at your case.
Your case doesn't quite fit? Tell me about it and we'll adapt.